Interscope recording artist, Aria Crescendo, and Zo! Creative were a match made in internet heaven. Needing to boost Aria’s publicity, her team came to us in search of answers. We did what any real friend would do- we listened. After helping refine her vision, we set our mission into action. We began by re-vamping the entire website, along with creating a sister mobile application to utilize two very specific details in her branding as an artist: her high fashion look and her talent in yoga. We designed a gallery to house the most elite photos from the most world renown photographers Aria has worked with, focusing on strongly connecting her site to the various photographers and social media networks.
Setting up everything from Wikipedia profiles, to giving all of her social networks a face lift, we set out to make this new branding image- the only branding image, point blank. With a well developed SEO solution designed to not only clean up her reputation online, but also designed to connect her new brand to her online products- her team began seeing immediate results. From the strategic placement of her yoga talent in press and television, she became a part of the new Axe Boat campaign, appearing in a very popular commercial.
You don’t have to tell us twice, we are on it! We devised a way to exploit this potential traffic leading it directly to Aria’s website where it filtered through to her youtube channel, giving her millions of views. Now, we are working with Aria to take her newfound platform and create even more magic for the future.