Nike has recently launched a campaign centered around finding your own greatness. We’re all capable of it, no matter who you are or where you are. As an official sponsor of the 2012 London Olympic Games, Nike is promoting the idea that just because you are not a world class athlete, and just because you [...]
In this time of social networking, it can be quite a task for businesses to figure out how to best go about getting their voice out there. Consumers are king, but businesses are all members of the same team. LinkedIn provides a place for you and your peers to gather with other individuals, companies, and [...]
At 86 years old, great grandmother, and the Queen of England, Elizabeth II was seen parachuting from a helicopter alongside James Bond into London’s Olympic stadium before a global TV audience of over a billion. Of course, it didn’t actually happen, but the fact that the Queen played along with the gag at the opening ceremony [...]
Social shoppers are those who regularly use social networks, apps, smartphones, and location-based services for shopping. They’ve been around for a while, but never as actively as we can observe today. Social shopping involves the use of these technologies to mimic social interactions found in physical malls and stores. In other words, social shoppers are [...]
The future is now! At least that’s what iconic photographer David Sims is conveying with the Alexander McQueen Fall/Winter 2012 print and video campaign; featuring Suvi Koponen. Playing off of the public’s apparent obsession with science fiction fantasy, this video will draw you into a world that melts, transforms, and restructures what we think we [...]
“Businesses used to have a small suggestion box near the door that mostly housed dust bunnies and an occasional piece of gum. Rarely would someone get back to you. But people can now make a post from an iPhone or a BlackBerry while they’re sitting in your restaurant.” – Charles Nelson, President of Sprinkles Cupcakes [...]
Every brand knows that the best way to perpetuate sales is through good referrals. If someone hears, from a trusted source, that you have an amazing product which is worth buying, they are more likely to make the purchase. The same can be true when applying the concept of ‘mob mentality’; if you hear that [...]
It seems as though Facebook has been around since the beginning of time. At this point, can anyone really remember a world without social media? Just because social media has become the norm, Facebook most notably, doesn’t mean that all of the features of these networks are common knowledge. With the recent launch of Timeline, [...]
The online platform has evolved into an entire world; a world that is perfect for marketers. With so many social networks and blogs to be a part of, it can be difficult to figure out where to start. Obviously, establishing a strong presence on both Facebook and Twitter is essential step one. After you’ve done [...]
